SBJ Unpacks

The Road Ahead: NBA's Sara Zuckert


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With the 2020-2021 season set to commence, NBA Head of Next Gen Telecast Sara Zuckert joins SBJ's Andrew Levin to break down the league's new and expanded digital-tech features, how they fit into various strategies for engagement and what’s ahead during this most-different campaign.
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SBJ UnpacksBy Sports Business Journal

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