The NHL and its 31 clubs will hit the ice for the 2020-2021 season with plenty of new asset opportunities, and NHL Chief Brand Officer & Senior Exec VP Brian Jennings joins SBJ's Andrew Levin to break down them all.

The NHL and its 31 clubs will hit the ice for the 2020-2021 season with plenty of new asset opportunities, and NHL Chief Brand Officer &amp; Senior Exec VP Brian Jennings joins SBJ's Andrew Levin to break down them all.

The Road Ahead: NHL's Brian Jennings

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

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The Road Ahead: NHL's Brian Jennings

The Road Ahead: NHL's Brian Jennings