SBJ Research Director David Broughton joins Bill King to break down political campaign spending around sports broadcasts.

The Road Ahead: SBJ's Research Director David Broughton

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

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The Road Ahead: SBJ's Research Director David Broughton

The Road Ahead: SBJ's Research Director David Broughton