Global sports business agency Sportfive -- rebranded from Lagardere Sports & Entertainment in May of 2020 -- has been making headlines of late, including a new global golf strategy, teaming with La Liga side Atlético Madrid, and cutting deals with the Lakers and Bulls. Sportfive Chief Growth Officer Robert Müller von Vultejus joins SBJ’s Andrew Levin to break down these, plus more.

*Interview recorded 2/26/21