Elk Grove Village, Ill., Mayor Craig Johnson and 4FRONT co-Founder & Partner Dan Migala join SBJ's Andrew Levin to break down what motivated the municipality to dive into its unconventional sports sponsorships, to assess ROI, and to look ahead.

Elk Grove Village, Ill., Mayor Craig Johnson and 4FRONT co-Founder &amp; Partner Dan Migala join SBJ's Andrew Levin to break down what motivated the municipality to dive into its unconventional sports sponsorships, to assess ROI, and to look ahead.

The Road Ahead: Suburban Sports Business -- Elk Grove Village

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

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The Road Ahead: Suburban Sports Business -- Elk Grove Village

The Road Ahead: Suburban Sports Business -- Elk Grove Village