Ashley Keber (WTA) and Milan Cerny (SAP) talk about the tour’s partnership with SAP and how it has helped them get through the pandemic.

The Road Ahead: WTA's Ashley Keber and SAP's Milan Cerny

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

Share The Road Ahead: WTA's Ashley Keber and SAP's Milan Cerny

Sign up to save your podcasts

The Road Ahead: WTA's Ashley Keber and SAP's Milan Cerny

The Road Ahead: WTA's Ashley Keber and SAP's Milan Cerny