In this episode of SubHub, I’m joined by Alex Vech, the founder of Boost App Social, a social media toolkit app that scaled to $100K in monthly recurring revenue and ultimately sold in a 7-figure acquisition.

We dive into Alex’s journey from an early web app that didn’t stick to a thriving iOS business, the creative and financial decisions that fueled massive growth, and the rigorous testing and cash flow strategy that made a high-dollar exit possible. Now working on ScreensDesign.com, Alex shares tactical lessons for any indie founder aiming to build a high-growth, high-value app business.

Key Takeaways

• Startups evolve fast: Boost App began as a web tool for Instagram hashtags before pivoting to iOS when user behavior demanded it.
• Adding value brings pricing power: By bundling features into a full toolkit (AI content gen, templates, profile optimization), Alex raised perceived value and improved paid acquisition economics.
• Meta ads work, but only at scale: It took tens of thousands in ad spend and deep creative iteration to unlock Meta’s algorithm and scale to 1,000+ trials/day.
• Ad creative is everything: Influencer UGC from TikTok, paired with a strong understanding of psychology, made the biggest impact, far more than ad platform tweaks.
• A hard paywall + targeted niche = high conversion: Boost App’s early paywall converted over 10% of installs into trials thanks to audience fit.
• Relentless optimization at the top of the funnel: A/B testing onboarding and pricing with Mixpanel led to significant downstream gains.
• Managing cash flow is a growth unlock: Understanding Apple payout delays and leveraging Meta’s invoicing helped fund aggressive spend without stalling operations.
• It all added up to a 7-figure exit: driven by product clarity, growth focus, and operational discipline.

Links

• https://screensdesign.com/
• See what Adapty can do for you by scheduling a demo