Ever feel like your roadmap is just a wish list no one reads? Host Robert Sur explores why execution often breaks down, not because of lazy teams or chaotic leadership, but because the operating system is invisible. In this solo episode, Rob shares why most Salesforce roadmaps get ignored—and how to turn yours into a tool of influence. Learn how a roadmap becomes more than just a tracker when it’s tied to business outcomes, made visible, and creates strategic pull. Rob breaks down what high-functioning teams get right, including how to make leaders want to reference the roadmap, the role of change discipline, and why the best roadmaps manage attention, not tasks.

📌 What We Cover

• Why invisible plans lead to execution breakdown
• The dangers of roadmaps that are too long, too technical, or too static
• How to make your roadmap a shared decision-making tool
• What it means to create strategic pull with leadership
• Real-world examples of high-functioning roadmap practices
• The Deep5ive framework questions to assess roadmap readiness
• The “one in, one out” change discipline that forces trade-offs
• How to know your roadmap is finally working

🔗 Resources Mentioned

• delegate.team/accidental