In this episode of the "Roadmap to Building a Successful Brand and Website" series, the importance of regularly uploading new and relevant content to a website is highlighted. Doing so can help keep an existing audience engaged and attract new visitors, as well as improve search engine rankings. The importance of choosing the right developer for a website is also emphasized, with effective communication and collaboration being particularly important for small business owners. Testing and checking a website once it has been developed is also discussed, including the need to test all links, forms, and interactive elements, as well as ensuring the website works well on multiple devices and browsers. The use of print collateral, such as business cards, brochures, and other promotional materials, is also discussed.