In this podcast, Evan encourages you and your team to use social media to build your unique school brand and to better communicate with families and your community.  Take the time to integrate at least one new strategy suggested by Evan to enhance your school's public relations and community connections. Social media is an additional way for you to create an appreciation for your school, students, and staff. People all over the world enjoy and appreciate the power of story.  Social media is another way for you to tell your story. Never underestimate the power of your stories