In this episode of the Mastering Rod Building Podcast, host Bill Falconer welcomes Roger Seiders, founder and president of Flexcoat, for a conversation about their shared passions for fishing and rod building. Roger, with over 55 years of experience as a custom rod builder, shares his journey into fishing, starting with a memorable encounter with a PICO perch at his granddad's pond. He reminisces about his early fishing adventures in Texas and how a trip to Galveston with a friend sparked his interest in rod building after seeing fishermen with homemade Calcutta fishing rods. From there, Roger details the fascinating history of how the global brands of Flex Coat and YETI were founded and grew into what they are today. Tune in to hear more about Roger's beginnings and his journey in rodbuilding.