Innovation bets can cost millions—or your company’s reputation. And yet, most leaders still make those bets using outdated tools: financial ROI and gut instinct. The result? Missed opportunities, overhyped flops, and serious capital blind spots.

In this episode of Next Moves with AI, hosts Greg Galle and Daniel Buritica introduce the Serious Capital Builder—an AI-powered assistant designed to help leaders evaluate innovation initiatives across all six forms of capital: financial, human, social, intellectual, natural, and manufactured.

Through the rise and fall of WeWork and the long-term success of Unilever, Greg and Daniel reveal how smart organizations are shifting from a narrow return mindset to one that truly answers the question: “Is this really worth it?”

Whether you're in the C-suite or on the innovation front lines, this episode will change the way you see value—and show you how to make smarter, more strategic bets in a complex world.