<p>During a conversation I had with a friend of mine about a show I got invited to in the summer, she mentioned ROI and how her goal was to produce the most effective show with the least amount of capital. And while the last 15 years or so have been predicated on me making as much as possible for as little as I could afford, something clicked and it really got me thinking.</p>

During a conversation I had with a friend of mine about a show I got invited to in the summer, she mentioned ROI and how her goal was to produce the most effective show with the least amount of capital. And while the last 15 years or so have been predicated on me making as much as possible for as little as I could afford, something clicked and it really got me thinking.

The ROI of an artwork

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that.

So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden.

But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

Arts

Visual Arts

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that. So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are strictly forbidden. But what isn’t, is making sense of the art market; how to price your work, approach galleries and get exhibitions, as well as tips and strategies on how to sell your art directly to collectors and get your creative message across.

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The ROI of an artwork

The ROI of an artwork