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The ROI of Business Networking (WiPS #20)
In this episode of the Winning in Professional Services podcast, the focus is the ROI of networking for professional firms. The discussion highlights networking as a crucial activity for growth and the difficulties quantifying its value. We address common misconceptions about short-term ROI and emphasize the importance of building long-term relationships.
Key topics include the benefits of face-to-face meetings, accessing hidden opportunities, providing advice, and the importance of building genuine connections.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction
00:10 The importance of networking ROI
01:12 Misconceptions about networking ROI
01:51 Building relationships through networking
04:23 The real value of networking
09:46 Accessing hidden opportunities
14:06 Giving and getting advice
18:03 Networking vs. other marketing strategies
20:28 Effective networking tips
30:28 Choosing the right events
37:01 Conclusion and final thoughts
View all episodes
By Winning in Professional ServicesIn this episode of the Winning in Professional Services podcast, the focus is the ROI of networking for professional firms. The discussion highlights networking as a crucial activity for growth and the difficulties quantifying its value. We address common misconceptions about short-term ROI and emphasize the importance of building long-term relationships.
Key topics include the benefits of face-to-face meetings, accessing hidden opportunities, providing advice, and the importance of building genuine connections.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction
00:10 The importance of networking ROI
01:12 Misconceptions about networking ROI
01:51 Building relationships through networking
04:23 The real value of networking
09:46 Accessing hidden opportunities
14:06 Giving and getting advice
18:03 Networking vs. other marketing strategies
20:28 Effective networking tips
30:28 Choosing the right events
37:01 Conclusion and final thoughts