This week on Soul Proprietor: Does integrity actually pay off in business?

Melody and Curt swap stories about reputations being tested, the messy reality of trying to do the right thing, and what it feels like when your best intentions completely miss the mark.

The conversation swings between frustrating and funny as they dissect the gap between our noble stories about operating with integrity and what actually happens when money’s on the line.

This episode is for you if:

• You’ve ever questioned whether being the “good guy” is worth the cost

• You find yourself overthinking every business decision

• You’re building a values-driven business and need honest guidance, not platitudes