45. The ROI of PIM with Mark Smith at Ventana Research

02.25.2020 - By PIMtalk® - The product marketing podcast

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In this episode we are talking to Mark Smith, CEO and Chief Research Officer at Ventana Research about the ROI of PIM and how you can build a business case around PIM. Mark shares experiences from his research and gives us insights into trends and implications. Thomas also realizes something about PIM that he has to tell his kids.

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