In this episode of Founders Future, with host Ammar Elm, we sit down with LaShasta Bell, LPC-S, powerhouse speaker, holistic life coach, and founder of LaShastaBell.com and I Choose Me. With 13 years of entrepreneurial experience, LaShasta shares her journey from licensed therapist to corporate sleep evangelist, revealing how her "Optimal Life Framework" helps exhausted professionals and organizations boost productivity through radical rest. She breaks down her unique approach to wellness—starting from morning routines rather than bedtime—and how proper sleep can reduce workplace biases and increase cognitive performance by 13% in under 24 h.

LaShasta also opens up about the challenges of scaling her mission-driven business, from balancing referrals with predictable lead generation to licensing her methodology for global impact. She shares hard-won lessons for new entrepreneurs, including why your "strategic collective" matters more than friends/family support and how investing in coaches with "receipts" accelerates growth. Listeners will walk away inspired by her vision to combat systemic inequities through sleep—and actionable strategies to prioritize rest without sacrificing success.