When we think about investing in our businesses, we typically consider what we’ll get out of it when doing so. Will our audience grow? Will our revenue increase? Will we meet our goals faster?

These returns on investment aren’t wrong to have as a motivator, but they do look different for DEI work.

On this episode, Erica and India discuss:

• The reason a traditional ROI measurement is ineffective for DEI work,
• Why you have to be willing to engage on a personal level even when the business is funding it, and
• What surprising results their clients have seen when committing to this work.

 Check out the show notes at https://www.pauseontheplay.com/potp/ep84 Want to be supported in doing the damn thing by other business owners looking to see you succeed? Now is the time to join Pause on the Play: The Community. Visit https://www.pauseontheplay.com/community to join today!   Be sure to rate + review the podcast!