In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis explore how creator marketing is evolving as expectations around performance and accountability continue to rise.

They discuss why the channel is being treated with increasing scrutiny, how perceptions of value are shifting, and what this means for the way brands think about investment, pricing and long term impact. As creator marketing matures, the conversation looks at what needs to change for it to sit alongside other established channels.

Nathan also shares his perspective on a wider industry challenge emerging as creator marketing scales, particularly around how insights and learnings are captured and used over time. They touch on the growing role of technology in shaping future decisions, and why having the right foundations in place will matter more as the space continues to develop.

The episode wraps with a look at where creator marketing is heading next, and what will separate the brands and teams that are set up to succeed as the industry moves forward.

This episode is designed for marketers, agencies and creators who are thinking beyond short term wins and are focused on building creator strategies that deliver clarity, confidence and long term value.

Follow, Subscribe and Stay Connected.

Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update.

For more insights, industry trends and behind the scenes content:

Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube

Visit our website: www.fabulate.com.au