Ambiguity creates bottlenecks. When roles aren't clear, work slows down. People wait for direction; they defer decisions. They hesitate to act because they're not sure if it's their call to make. In this episode of This Is Strategic Marketing, I reveal the one question that cuts through confusion and creates clarity about who does what. Strategic leaders clarify roles, set accountability, and build teams that don't need constant direction. When you answer this question for every major decision and area of work, your team stops waiting for you and starts moving work forward on their own. That's how you scale leadership.