Maybe this isn't true at your company, but I'm seeing that marketing marketing is finding itself deeper inside the sales pipeline.

Especially when revenue goals rely on feeding sales with qualified leads that become paying customers.

On this episode of SmartBug on Tap, I talk to you about 2 ways that marketing should own its role in the pipeline and give 2 tips for making it happen.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.