Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover: <ul> <li>how to structure videos for search</li> <li>on-page optimizations for platforms like YouTube</li> <li>why companies may want to invest in podcasts</li> <li>Google's ability to index the spoken word</li> </ul>

Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover: how to structure videos for search on-page optimizations for platforms like YouTube why companies may want to invest in podcasts Google's ability to index the spoken word

Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover: <ul> <li>how to structure videos for search</li> <li>on-page optimizations for platforms like YouTube</li> <li>why companies may want to invest in podcasts</li> <li>Google's ability to index the spoken word</li> </ul> &nbsp;

The role of audio & video in the future of SEO, with Geoff Kerbis

Digital marketing can be hard. But it doesn’t have to be. Level up your marketing skills in just 30 minutes each week with John Tyreman as he interviews marketing leaders and practitioners on a variety of marketing topics like SEO, paid media, strategy, buyer psychology, branding and more.

Share The role of audio & video in the future of SEO, with Geoff Kerbis

Sign up to save your podcasts

The role of audio & video in the future of SEO, with Geoff Kerbis

The role of audio & video in the future of SEO, with Geoff Kerbis