Have you ever wondered why having more choices sometimes makes you feel less satisfied? Or why you feel happier when you have a sense of control over what you buy? In this article, you will discover why autonomy and control matter so much in customer decision making. By the time you finish reading, you’ll know how these factors shape consumer choices, how businesses can support autonomy, and how it leads to better relationships between brands and customers. Ready to learn something new? Let’s dive right in!

Full Article: https://ecommercepsychology.com/the-role-of-autonomy-and-control-in-customer-decision-making/

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com