In this episode of What’s Got the World Talking? we’re turning our attention to the role that consumer PR can – and should – be playing for brands in 2026: specifically, the all-too-often underestimated contribution it can make to brand growth.

In a landscape dominated by performance metrics, crowded channels and increasingly sceptical consumers, how can brands earn attention rather than simply trying to buy it? Where does consumer PR fit when audiences are being bombarded with messages and are less loyal than ever? 

Jane is joined by associate creative director Dan Gabriel and senior paid media director Rob Lewis to explore how consumer PR is evolving, how creativity and credibility can fuel brand preference, and how marketers can harness PR and paid – together – for long-term visibility and brand reputation.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn