Looking ahead at 2022, Daniel Francavilla partner and strategist at King Street Media and fractional CMO, joins the Startup Coach in a forward looking discussion on the Role of Content Marketing and Branding in 2022 and what startups should be looking at to build their brand and audience in 2022.
Topics include:

* Shift to a rise in e-commerce brands vs physical stores and what does that mean for local businesses?
* When do you need marketing leadership in your startup/business?
* What role does authenticity play in marketing today?
* When people hear content marketing they think “Spamming my audience with content” why is the wrong way to think about it?
* What are the most common mistakes you see in startups when it comes to branding and content marketing?
* What role does content marketing and branding play in 2022 for startups?
* What does the data show when it comes to content marketing, and how are people consuming content today?
* With the rise of eco-awareness does every brand have to be an eco brand?
* What channels can we expect to grow in 2022?

Find out more at:

* King Street Media Website
* King Street Media Instagram
* Daniel on LinkedIn
* Daniel on Instagram

 
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Documentary

In this exciting interview with Elad Barak, CEO and co-founder of Djot, a Toronto-based startup that is revolutionizing the cannabis industry with its precise dosing technology. Elad will discuss Djot’s proprietary Dispenser and Pod technology and how it allows users to enhance any beverage with the tap of a finger, creating a personalized and convenient cannabis experience without smoking or inhalation. Elad brings a wealth of experience in business development, fundraising, and general management, having raised more than $30 million from institutional and retail investors.
 
Automated Transcript of Djot on the Startup Talk Podcast
Announcer  00:02
Direct from the sixth world renowned Canada’s largest city, with Canada’s biggest thinkers, visionaries and hustlers. This is startup talk featuring the founders, funders, innovators and community leaders who’ve led Canada’s startup ecosystem right here in Toronto. You’ll hear the challenges, the failures, the successes, Toronto StartUp podcast gives you the full story direct from the entrepreneurs and influencers who’ve made a difference. Now, the host of startup talk, the founder of Toronto starts this startup coach.
 
The Startup Coach  00:37
Welcome back to startup talk. I’m your host, startup coach, founder of Toronto Star. It’s one of the largest startup communities in Canada. With me today is Elad Barak, CEO and co founder of Djot, welcome Elad.
 
Elad Barak  00:48
Hey, thanks. Thanks for having me.
 
The Startup Coach  00:50
Can you tell us about your background and how it led to you co founding DDOT?
 
Elad Barak  00:55
I’m actually doing this podcast back from from where I grew up, which is in Israel, came for a quick visit. But I as I mentioned, grew up in Israel did the military service was an officer in the military. After that I got an opportunity to work abroad for Israeli embassy. So I worked for a year and a half in Mexico and another year in Ukraine. Back to Israel. I got my undergrad and Master’s in system engineering and worked for five years in the Israeli aerospace industry mainly with spacecrafts, a bit jet planes. At that stage, they felt things were too big for me. And that company is the biggest company we have in Israel. And I moved to a very small startup that builds robots for the US military here in Israel. And that really kind of started up my passion with startups. I then went to Toronto to get my MBA at U of T. And after that kind of led my career through smaller scale companies, and one of the cleantech then in the cannabis industry. And then that stage I decided to start my own company, John, which is what we’re talking about today. So that’s kind of my path and 60 seconds. So jot, jot, yes, the silence. What inspired the creation of jobs, I was working in the cannabis industry, for a company that was trying to do beverages. And after a year, that kind of didn’t work anymore. I wasn’t too hireable, probably. And we separated our paths. And I wanted to do also a cannabis beverage company, I thought things were done wrong. So a friend joined me and we started this company. And we want to do a cannabis beverage. And we tried to think what beverage should we do what dose and as we were working on it, our NBA hat kind of came to place. And we felt we’re not solving the right challenge for consumers. Consumers want the cannabis beverage, but they’re not asking us to choose the beverage or the dose. So we thought maybe a solution is to give them small vials where they can make their own beverages. And we thought, okay, that’s smarter, but it was still missing something. And that something was the dosing, as we’re all different. And there’s a lot of regulations that don’t allow you to sell more than 10 milligr...

Revolutionizing the Cannabis Industry: A Chat with Djot's CEO

In this episode of Startup Talk, we delve into the world of AI-powered content creation with Max Sinclair, the co-founder and CEO of Ecomtent.ai. Drawing from his extensive background at Amazon, Max shares how he and his co-founder were inspired to revolutionize e-commerce by harnessing the potential of AI-generated content. Max’s journey unfolds as he discusses the inception of Ecomtent in 2022, fueled by a belief that AI could shape the future of online marketplaces. Discover how Max’s experience at Amazon shaped Ecomtent‘s approach to customer obsession and innovation. Max provides insights into the intriguing world of generative AI and how Ecomtent’s self-service tool is empowering businesses to effortlessly create captivating product images. He unveils success stories of customers who have witnessed remarkable transformations in their content strategies. Delve into the challenges Ecomtent faced during development, their approach to pricing, and their mission to democratize quality content creation for e-commerce sellers of all sizes. Max also candidly shares his perspective on the AI debate, highlighting the need for caution while considering regulatory measures. Join us in exploring the evolving e-commerce industry, the power of creativity, and the future of AI in product content with Max Sinclair on this episode of Startup Talk.
Links:

* Ecomtent Website
* Max Sinclair on LinkedIn


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Automated Transcript of Ecomtent on the Startup Talk Podcast
The Startup Coach  00:01
Welcome back to startup talk. I’m your host and startup coach, founder of Toronto Star. It’s one of the largest startup communities in Canada. And with me today is Max and Claire, co-founder and CEO of Ecomtent. Welcome, Max.
 
Max Sinclair  00:12
Thank you. Nice to be here.
 
The Startup Coach  00:14
Can you tell us about your background and what inspired you to start ecomtent?
 
Max Sinclair  00:19

AI-Powered Product Image Magic:  How Max Sinclair's Ecomtent is changing photoshoots and the E-commerce Landscape

In this captivating episode of Startup Talk, we delve into the world of startups and venture building with Bernie Li, general partner of Antler Canada. Join our host as he sits down with Bernie to uncover the secrets behind the Antler program’s success in nurturing aspiring entrepreneurs.
Discover the essentials of identifying the right time to join a startup accelerator, the qualities Antler looks for in founders, and the unique strategies they employ to help entrepreneurs transform their ideas into thriving businesses.
Bernie shares invaluable insights into the selection process, the ideal stage for applicants, and the type of commitment they seek from founders. Gain a deeper understanding of Antler’s supportive community, which fosters an environment for peer learning and collaboration.
Whether you’re a seasoned entrepreneur or a first-time founder, this episode is packed with valuable advice and inspiration to navigate the startup landscape. Tune in now to get a behind-the-scenes look at Antler Canada and the path to entrepreneurial success.
Links:

* Antler Website
* Antler Canada on Twitter


The Pain Removers Maximum Strength CBD Pain Relief Balm is the ultimate solution for fast, long-lasting pain relief. With its powerful blend of natural ingredients, this balm is designed to provide relief that lasts 4-6 hours. Try The Pain Removers Pain Relief Balm a product we love and use regularly!
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From MVP to Venture Navigating the Startup Journey with Antler Canada on the Startup Talk Podcast

Join us on this exciting episode of Startup Talk as we delve into the world of innovative job applications with the co-founders of CoverQuick, Divine and Tosin. Discover how two ambitious entrepreneurs transitioned from a sock-selling venture to revolutionizing job hunting through the power of AI. With personal insights, engaging anecdotes, and a passion for solving real-world problems, Divine and Tosin share the journey of CoverQuick’s development, its AI-powered approach to crafting tailored resumes and cover letters, and the inspiring success stories of job seekers who landed their dream roles using this cutting-edge platform. Get ready to unlock the secrets to standing out in a competitive job market and learn about the future plans and partnerships that make CoverQuick a game-changer in the world of job applications.
Links:

* CoverQuick Web site
* CoverQuick Instagram
* CoverQuick YouTube
* CoverQuick Twitter
* Cover Quick Discord


The Pain Removers Maximum Strength CBD Pain Relief Balm is the ultimate solution for fast, long-lasting pain relief. With its powerful blend of natural ingredients, this balm is designed to provide relief that lasts 4-6 hours. Try The Pain Removers Pain Relief Balm a product we love and use regularly!
Join us monthly for Startup Investor Drinks
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Automated Transcript of CoverQuick on The Startup Talk Podcast
SPEAKERS
CoverQuick, Craig Major
Craig Major  
Welcome back to startup talk. I’m your host, startup coach, founder of Toronto starts one of the largest startup communities in Canada. And with me today are the co founders of CoverQuick welcome, Divine. And Tosin.
CoverQuick  
Thank you very much.
Craig Major  
Can you tell us a bit about your backgrounds and how you got into the world of startups?
CoverQuick  
Yeah, I think I’m currently a bio grad from the roots Alberta in Edmonton. And I kind of got the startup world kind of accidentally, I kind of went to a startup events in my city and gone to the entrepreneurs, they’re talking about different coaches there. And it’s a really cool world, like being able to start your own business and being able to do something that you’re passionate about solve a problem that you’re really passionate a...

Cracking the Job Market Code: How CoverQuick's AI Lands Dream Jobs Faster

In this episode of the Startup Talk Podcast, the Startup Coach sits down with  Neil Weitzman, an entrepreneur who is passionate about helping immigrant entrepreneurs succeed in Canada. Neil is the CEO and Co-Founder of PORCH, an exclusive community for immigrant entrepreneurs and professionals, and the Founder of revenue•x, a Fractional CRO service that helps CEOs build and execute a robust Go-to-Market strategy for revenue acceleration.
Neil’s passion for helping immigrant entrepreneurs succeed in Canada is evident in both his work with PORCH and revenue•x. Through PORCH, Neil is building a community that provides valuable resources and connections to entrepreneurs who might otherwise struggle to get their businesses off the ground. And through revenue•x, he is helping CEOs build and execute effective Go-to-Market strategies that drive revenue growth. We hope that this interview will inspire our listeners and provided them with some valuable insights and advice for their own entrepreneurial journeys.
Links:

* PORCH Community on LinkedIn
* PORCH Community URL
* PORCH on Instagram
* PORCH on YouTube
* PORCH on TikTok 
* PORCH on Facebook
* Neil Weitzman on LinkedIn


The Pain Removers Maximum Strength CBD Pain Relief Balm is the ultimate solution for fast, long-lasting pain relief. With its powerful blend of natural ingredients, this balm is designed to provide relief that lasts 4-6 hours. Try The Pain Removers Pain Relief Balm a product we love and use regularly!
Join us monthly for Startup Investor Drinks
Register for Startup and Entrepreneur Events here
TorontoStarts Entrepreneur and Startup Community
Angel Investor List
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Join us on Reddit
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Starting A Business in Ontario: A Resources Guide For Entrepreneurs, Startups, and Scaleups
The Startup List

The Role of Content Marketing and Branding in 2022

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