This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer's vertical and funnel stage.

Hear how they:

• Implemented the email communications and marketing content into their Marketing Automation tool.
• What kind of marketing resources they needed to build and maintain the platform
• How to customize content for different audiences, without making too much work for yourself
• How to present dashboard data such that management understands how you use the budget to create content and what business-related numbers that influence.

For complete Show Notes, go to: http://leadgeneering.com/episode-14-the-role-of-content-throughout-the-funnel/