Ready to get into the nitty-gritty of affiliate marketing? We've got industry veteran and the mastermind behind FNTC, Brook Schaaf, onboard to impart his vast knowledge and deep insights about the impact of product feeds on e-commerce. From his early days in the late 90s, Brook has been instrumental in streamlining customer experience and enhancing conversion rates using product feeds, and in this episode, he talks about how FNTC simplifies the process by offering a single API access point for product feeds. 

The conversation takes an interesting turn as Brook reveals strategies to promote new products and the role of coupons in attracting affiliates. Can you guess how these strategies can help to guard against click theft from coupon sites? Here's a hint: It involves a meticulous understanding of 'conquesting', a fresh approach to acquiring new customers. Also, he introduces a game-changing tool designed to revolutionize the recruitment of new affiliates. 

Drawing parallels between the revitalization of Detroit and the potential of affiliate marketing, we emphasize the need for more "boosters" in the affiliate industry to inspire growth. In the same way Detroit bounced back, the affiliate marketing industry needs dedicated resources and flexible strategies. If you're looking to amplify your affiliate marketing efforts, Brook's insights are a treasure chest of knowledge. From the importance of product feeds to the potential of coupons and affiliate recruitment, this episode is a must-listen for anyone vested in the industry.

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