If you’re looking to sell more effectively, communicate more powerfully, and grow your business without sacrificing your soul, this episode is for you.

I had the pleasure of sitting down with Steve Goodner of EQFit to explore the real game-changer in sales: emotional intelligence and mindset. Steve has 40+ years in business, consulting, and coaching.

His use of the tools of psychology in the workplace, combined with his training in neuroscience and emotional intelligence, has allowed him to create assessments, methodologies, and proven practices that have been adopted and validated.

After spending years in sales and sales management, earning President's Club (top 5%) with two different organizations and Sales Manager of the Year with another, he began Goodner Strategic Consulting LLC, dba EQFIT®, with a focus on emotional intelligence. The skills of emotional intelligence directly correlate with growth and success in every aspect of life and work.

Whether you’re a seasoned entrepreneur or just getting started, you’ll want to listen in as we explore why traditional sales tactics often miss the mark—and how approaching sales as an authentic, problem-solving partnership can completely transform your results.

Steve and I talk about the emotional challenges that come with being an entrepreneur or salesperson—everything from nerves and anxiety to the dreaded impostor syndrome. We look into practical, neuroscience-backed strategies for building self-trust, creating a sense of safety for your clients, and tapping into the emotional drivers that influence over 70% of all buying decisions.

You’ll pick up actionable tips for staying authentic, making deep connections, clarifying your messaging, and using tools like CRMs and AI to structure your follow-ups without losing the human touch. We also talk about why extrinsic motivation can lead you astray, and how building your business is as much about personal growth as it is about revenue.

This is a heartfelt, illuminating discussion that might just change the way you see sales—and yourself!

EQ Moments

00:00 Entrepreneurial Nerves and Salesmanship

10:27 Building Trust and Overcoming Bias

13:53 Authentic Connections Drive Sales

18:27 Intrinsic Motivation Beats Materialism

26:00 "Top Salespeople's Mindset Secrets"

27:56 Entrepreneurial Mindset and Adaptability

35:27 Managing Sales Opportunities Spreadsheet

42:20 Compelling Story vs. Credentials

46:24 "Empowering Life and Work"

53:22 "Emotionally Intelligent Living Series"

58:30 Raising Prices Through Fewer Clients

59:56 "Prioritize Clients for Better Focus"

In each episode, Jeff and Eric will talk about what emotional intelligence, or understanding your emotions, can do for you in your daily and work life. For more information, contact Eric or Jeff at [email protected], or go to their website, Spirit of EQ.

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New episodes are available on the 2nd and 4th Wednesdays every month!

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Music from Uppbeat

https://uppbeat.io/t/roo-walker/deeper

License code: PEYKDJHQNGSZXDUE

https://creativecommons.org/licenses/by-nd/4.0/

Spirit of EQ

We hope you enjoy the podcast. Hopefully, you're tuning in on a regular basis. We'd love it if you would give us a great review on whatever platform you're listening to the podcast. It's so appreciative and helps us as we try to get more exposure for the work we do and the episodes that we publish. We're grateful to you as a listener. Secondly, our content is for educational purposes only. It's not intended by any stretch to diagnose or treat anything that may be occurring in your life or anyone else's life that you may be connected to through the podcast. And as always, we look forward to the next time that we're together. Take care.

Mentioned in this episode:

SEQ Development Report

The SEQ Development Report is an innovative tool that combines emotional intelligence with one's spiritual life, distinct from religious contexts. The report helps individuals understand their connections with themselves, others, and their surroundings. It aims to identify areas in their lives that may need improvement and highlight their strengths, ultimately facilitating better navigation through life.

Thanks for listening to Spirit of EQ

This podcast was created to be a tool to primarily help you to discover and grow your EQ. Science and our own lived experiences confirm that the better we are at managing our emotions, the better we're going to be at making decisions. Which leads to a better life. And that's something we all want. We're glad that you've taken the time today to listen. We hope that something you hear will lead to a breakthrough. We'd really appreciate a review on your podcast platform. Please leave some comments about what you heard today, as well as follow and subscribe to the podcast. That way, you won't miss a single episode as we continue this journey.