Creating a new product category is not just about innovation—it is about market education, brand trust, and long-term adoption. Vishal Gondal, the visionary behind GOQii Smart Healthcare, built a wearable tech-driven health ecosystem in a market dominated by fitness giants. How did he do it?

In this episode, Vishal Gondal, Founder & CEO of GOQii, unpacks:

• The GOQii origin story and the strategy behind category creation
• The role of product vs. marketing in building a new industry
• How trust and habit-building impact retention in health-tech
• The challenges of competing in a profit-driven healthcare world
• The biggest opportunities in health-tech for aspiring entrepreneurs

If you are a founder, product builder, or marketer, this episode delivers battle-tested strategies for launching category-defining products and scaling them successfully.