Marketing can play a different role for different kinds of companies but for startups, there are basic principles that apply. Typically, marketing is responsible for creating awareness and ensuring preference in buyers. It is important to hire the CMO who can work on answering the marketing need that is specific to your company and then build the team which will complement his skill set. In this episode, learn more about product market fit, demand generation, partner marketing, and so much more.
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Episode 13 - The Role of Marketing in Startups with Jon Miller

"If you build it, they will come -- if they can find you." Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from "visionary" to the company Swiss Army Knife, solving an array of problems - from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can't solve everything, but how turning your idea into a product and then taking the product to the right market - and even growing that market - are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder -- and why almost all of them will do it again!

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What does it take for a company to grow so big and so successfully in no time? Blitzscaling is defined as “an accelerated path to the stage in a startup's life-cycle where the most value is created.” In this episode, you will learn how your role as a leader is central and essential to Blitzscaling.

Chris Yeh is foremost an author but is also an investor, entrepreneur, blogger, and a family guy. 
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Episode 57 - Blitzscaling Your Company as a Leader with Chris Yeh

Building your business isn’t about the IQ and the strategies alone because achieving growth lies in your EQ and how well you can learn to let go of your ego for the sake of the company. Bob Tinker is an Enterprise CEO, innovator, multi-time entrepreneur, start-up guy, and founder of MobileIron
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Episode 56 - Developing EQ in Business with Bob Tinker

How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right people. You also need to be in the right mindset to get through this kind of a mess.
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Episode 55 - “What Happens When You Have A Mess” in An Entrepreneur's Point of View with Kate Byrne

As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything - just like everybody else. This is especially true when it comes to the kind of marketing that you can scale side by side cost and revenue. In this episode, learn how to apply data-driven marketing based on the kind of business you have using a data-driven culture and mindset.
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Episode 54 - Data-Driven Marketing with Mike Moran

How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to establish at the start. It is important to learn from the experts in the space to keep abreast with tech and martech evolutions and consolidations. Learn more from this episode.
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Episode 13 - The Role of Marketing in Startups with Jon Miller

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