This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

The Role of Media Releases

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives, correct punctuation, appropriate tone and a love of letters.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Review and Reflect

Review and Reflect (handout)

If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is about all of that. And there are tips for when you are the speaker too.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Speechwriting

Speechwriting (handout)

While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

The Role of Media Releases

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