This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

The Role of Media Releases (handout)

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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The Role of Media Releases (handout)

The Role of Media Releases (handout)