SHEleader in a SHEll has a special edition for you - we will present the male viewpoint on the topic of engaging more women in the digital industry. During the month of March news and public agenda are full of statistics and data that reveal the serious and still unresolved challenges to women's participation in various spheres of society. One of the spheres where the European Union continues to experience serious difficulties is the digital industry - only 17% of ICT employees in the EU are women. Bulgaria is the positive leader in the ranking with 28% but it is also not satisfactory.  We, in the Bulgarian Center for Women in Technology (BCWT), always search for solutions and good examples by stimulating dialogue and cooperation. That is why we meet you with one of the successful representatives of the new generation of male leaders in the digital industry - Alex Popov from Uber Engineering Sofia. 

Who is Alex Popov? Alex Popov has 20 years of experience in the #software​ #industry​ and a strong track record as a leader of tech teams. Alex has led the Uber Engineering team in Sofia for more than 2 years. The professionals in the capital build products that are an integral part of the Critical Path of the Uber platform. The team in Sofia has grown almost 4x since its establishment and continues its successful development. Before Uber, Alex worked at Skyscanner in the UK and co-founded and led the engineering team of the company in Sofia. He has also led teams at Kayak in Boston. Alex is involved with the #startup​ #community​ in Bulgaria as #mentor​ in the Endeavour network and angel investor.