In this episode, Gary & Derik welcome a special guest to the podcast for the first time. Mark Fredrickson, President of SnappConner PR, brings interesting insights on how a PR firm can (and should) be involved in helping organizations in their response to a cyberattack. 

Mark walks us through why it's essential to work with a PR firm to assist in creating an incident response plan and how an organization can work with a PR firm to build a fortress around their brand. We also delve into Mark's leadership insight and how he came to be the president of SnappConner PR. 

We hope you enjoy the show!