The Role of Sales Operations at Top-of-Funnel w/ Sean Lane

It’s not just getting the leads into the hands of the right people at the right time. It’s getting the right leads into the hands of the right people at the right time. In this episode, I interview Sean Lane, Director of Sales Operations at Drift, about how he has optimized the top-of-funnel role of sales ops. What we talked about: -What are the “right” leads? -Speed is the one major priority at Drift -The sales team is the customer of sales ops Check out this resource we mentioned during the podcast: -Sean is the host of Drift’s podcast, Operations with Sean Lane For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.