The SaaS industry has exploded in recent years, revolutionizing the way we get in front of prospective clients. Clearly, all these sales tools can be a double-edged sword. This week I sit down with Chris Caldwell from PSA Insurance & Financial Services who draws from his current role as Director of Sales Enablement at PSA and past role at McDonnel Consulting Group/ Sandler Sales Training Baltimore to give us some perspective regarding the role of sales tools in the sales process.