Camaren Peter, PhD, Executive Director of the Centre for Analytics and Behavioural Change (CABC) and Ebrahim Fakir , Director of Programmes at the Auwal Socio Economic Research Institute (ASRI) delve into how social media was used during the South African Local Government Elections 2021 as well as engage in a broader discussion the role of social media in elections. This discussion also follows a series of research articles over the election period which can be found at www.cabc.org.za The Center for Analytics and Behavioral Change