Agencies often claim their core values are what make them unique. Yet those values are usually centered on familiar principles like "quality", "excellence", and being "client-centric".

We hear about these values so frequently they lose their meaning.

So what's the purpose of having core values at your agency? And what role do they play in the agency's positioning and growth? 

In this episode we profile how one agency uses core values as a bedrock for new business, culture, and management. Listen as GradyBritton CEO Paige Campbell talks about discovering the agency's core values, the role they play in winning new business, and how they govern the tough decisions every agency owner must make.

Episode Resources:

MediaPost: How Brand Values Impact The Agency Business