Joe Francis ​  @joefrancisuvf  The Video Storyteller Who Helped Corporates Share Their Brand

Joe Francis founded Ultraviolet Films, a video production company that helps corporations share their brand stories. He has over 20 years of experience in the video industry and has worked with some of the biggest brands in the world. In this episode of The Wise Why, Joe talks about the importance of storytelling for business and how a brand story can help connect with customers and increase engagement. He also shares his tips on creating compelling video content and why everyone should use three-point lighting on a video call. Listen to this episode to learn more about Joe Francis and his work in the video industry.

00.02 Hello and, ah, welcome to the Wise Why
01:17 Growing up average
03:32 Life in business
06:28 What is a director of photography (DOP)
07:36 Three Point Lighting
08:58 Moving to India
12:04 Covid Challenges
19:34 Future proofing
22:18 My wife, my inspiration
26:10 The Joe Francis podcast
27:39 Facing a problem
28:29 Comments
31:24 Life as an Actor
33:58 Burn out
34:18 Meeting Dennis
38:50 Sunday evening test
39:26 Close