Are you one of the many baby boomers or seniors who are finding that technology is playing an ever growing role in your daily life? Are you selling a product or service that should be paying more attention to this market?  Today's guest is Adriane Berg, the CEO of Generation Bold, and a leading expert in marketing, consulting and sales training for companies seeking to reach the boomer and active senior markets. Adriane is the author of 13 books, has made multiple appearances on OPRAH, GOOD MORNING AMERICA AND REGIS and was named a New York Times Fellow in 2010 for her journalistic work in the boomer and senior life style.  Join Jim and Adrianein a discussion on how technology will play a major role in reaching this market.