Fourteen days until spring—exactly two weeks—and heavy rain is washing away the snow piles (and the unsavory animal byproducts left behind). After sharing trivia about the Boston Massacre (1770) and the hula hoop patent (1963—seriously, a patent for a circle?), Matt dives into day two of executing his new business development plan. Yesterday he knocked out all targets and then some, and having a clear plan tied to a real strategy made him feel more accomplished than winging it ever did.

But here’s what really clicked: the Romanian deadlift principle. Years ago, his trainer designed full workouts for Monday-Wednesday-Friday, but also taught him this—some days you won’t have time for the full plan, so don’t do nothing. Do the one compound exercise that gives you 80% of the benefit. Just show up and do that. The same applies to business: his BD plan has a simple daily number to hit, and he can change the combination of how or when he hits it. Today’s packed with meetings scheduled weeks ago, so there’s no room for the full plan—but he’s already figured out the backup that keeps him successful anyway. The lesson? Build routines that work, but also build simple backups that require no further study or thought. The question he leaves you with: What alternative plan can you create that helps you make progress every single day, even when time doesn’t cooperate?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mattstone.substack.com