In Episode 25 of The Roof Trollz Podcast, Mike and Angelo (no Elijah this time—Sydnee’s stealing his thunder!) sit down with Sydnee Olsen, the CRO of Hook Agency, a digital marketing crew that’s got roofers crushing it on Google.

Recorded in Hook’s badass Minneapolis office, this episode is a no-filter deep dive into branding and marketing—straight from a chick who’s nailed shingles herself and turned it into a career. It’s real talk about growing your roofing game, dodging the cookie-cutter trap, and why your wife might not get the budget yet.

Sydnee drops truth bombs about her roofing rookie days, contributing to Hook’s growth into a 32-person agency, and helping a client skyrocket from $1M to $13M in seven years. Mike and Angelo dig into her “five times rule,” the power of pink websites, and Hook’s cult-like vibe—tattoos included. If you’re a roofer, a hustler, or just love a good story, this one’s packed with grit and gold.

Key Highlights:

• Sydnee’s roofing fail: Nailing shingles wrong and barely surviving the ladder
• Hook’s big win: Taking a roofer from $1M to $13M with Google domination
• The “five times rule”: Show up everywhere to build trust before the sale
• Pink websites that work: Nailing the right homeowner vibe
• Turning away clients: Quality over quantity, every time
• Hook’s cult culture: Tattoos, family vibes, and a shingle wall of glory
• Branding’s payoff: From grocery store nods to closing 60-80% of leads

Whether you’re scaling your roofing empire or just here for the raw convo, Sydnee’s insights will light a fire under you. Hit play, join the Trollz crew, and let’s level up your brand game! Tune in and see you on the next one—peace!

#TheRoofTrollz #RoofingPodcast #MarketingTips #Branding #Entrepreneurship #HookAgency #SydneeOlsen #RoofingIndustry #RoofingSuccess #RoofingGrowth #RomansRoofing

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