Looking at the actions tells a lot about the person. So, if their actions are coming from the core of who they are or what they believe, do we just seek to change the actions or do we seek to go deeper? 

If I plant an apple tree and want oranges, the only way to get it is to go the the root. I must dig up that apple tree and plant some orange seeds.

Behavior modification needs to begin on the inside, at the root. 

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