Panel

Charles Max Wood (twitter github Teach Me To Code Rails Summer Camp)

Eric Davis (twitter github blog)

Jeff Schoolcraft (twitter github blog)

Discussion

Businesses need a brand

Easier to talk about, than to build

How to name your business vs. building a brand

"Real words and interesting"

"Not-real words and compelling"

Igor Naming Guide

Dictionaries of uncommon words

SEO

Phonetic ambiguity

Individual proprietor vs. teams

Selling out, business vs. personal name

Gary Vaynerchuk/Wine Library/VaynerMedia

Rebranding

Selling product vs. selling service

Start a personal brand, grow into a company

Talk to an attorney

Tumble Log

Give value to your customers

RailsTutorial.org - Book

Refactoring Redmine

Redmine Tips

Blogs (posts) add credibility to your brand

Feeding time

Open source software to build your brand through added value

FasterCSV

thoughtbot

Rick Olson

Form a business entity at least within the tax year of starting freelance work.

Picks

Stash Tea - Gunpowder Green, Silver Needle White (Eric)

WWDC Videos 2012 (Jeff)

Inspiring Words of Encouragement Podcast (Chuck)

Voting (Chuck)

Sunlight Labs (Eric)