Let's discuss the art of building a strong and consistent brand reputation. In this episode, Robyn, emphasizes the importance of ruthless application of your brand across all platforms. Through examples of common mistakes and the strategies of successful brands like Coca-Cola and Starbucks, Robyn highlights the critical role of repetition in building a brand's reputation. Explore the key areas where consistency and reputation matter most for your brand and learn how to ensure your brand tells the same story everywhere it's encountered.

• The importance of repetition in building a reputation for a brand.
• The necessity of ruthlessly applying a brand consistently across all platforms and touchpoints.
• The impact of breaking a well-crafted brand and creating friction for potential clients.
• Examples of big brands like Coca-Cola and Starbucks and how they apply their brand consistently across every touchpoint.
• The key areas to look for consistency in brand application: website, sales, marketing, social media, and printed materials.

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

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