🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Advisors spend less than 2% of revenue on marketing, and I want to keep it that way.

In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond.

I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first.

Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations.

📌 Jump In Here:

0:00 - Introduction

1:29 - Creating content

2:05 - What do I record?

3:46 - How are you recording this?

4:22 - Planning content

7:03 - Creating content from content

10:16 - How is all this 'compliance-friendly'?

11:04 - Posting content

15:36 - What do we need to create a content strategy?

16:57 - The Free Playbook

20:17 - Compliance

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Most people don’t have a content problem, they have a setup problem.

In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing.

📌 Jump In Here:

0:00 - The real problem

0:59 - Step 1: Lighting

2:11 - Step 2: Make it easy

3:50 - Step 3: Planning + recording + post-production overview

5:11 - Script Science”

5:28 - Recording recap

5:40 - Editing advice

6:25 - Build the habit: publish to create momentum

6:38 - Closing thoughts if you hate video, choose a different medium

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

This week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes.

From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today.

📌 Jump In Here:

0:00 - Intro

0:21 - How to 'Treat' your podcast

1:16 - Know exactly who your ideal listener is

1:57 - Match your title to your actual show

2:35 - Choose one 'core promise'

2:51 - Stick to one metric

3:05 - Design episodes that are binge-able

3:23 - Build a content system

3:45 - Your podcast guest list

4:17 - Turn case studies into podcast episodes

4:36 - Create a unique recurring segment

5:05 - Ask better questions

5:35 - Structure your interviews

5:58 - Do solo episodes too!

6:27 - Use different formats

6:54 - End every interview with these two questions

7:12 - Ask your guest questions people are afraid to ask

7:59 - Always have a backup microphone

8:14 - Start with a strong opening (and open w/ the hook)

9:14 - Batch record and use video

9:29 - Branding

9:49 - Use templates for..

10:06 - Add captions to every single clip

10:19 - Episode design, clip posting

10:40 - Turn your episodes into other things

10:57 - Upload all your videos to YouTube

11:07 - Give the titles and thumbnails attention

11:18 - "Selling" your episode

12:10 - Never say..

12:18 - Repost clips from old episodes

12:40 - End every episode with a CTA and build an email list

12:55 - Turn eps. into FAQs

13:08 - Your goal with a guest

13:27 - Use listener and client questions as prompts

13:46 - Get to know your listeners

14:03 - Don't pre-record every single time

14:20 - Reinforce the core philosophy every episode

14:30 - Measuring success

14:44 - The final tip..

15:43 - Script science

16:20 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

It's never been easier (or cheaper) to start a podcast.

In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget..

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

You won't be the next Joe Rogan, or Alex Hormozi.

But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed.

You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership.

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

Learn how to turn every podcast guest spot into a content engine.

We cover why guesting wins for promotion and networking, the simple local-recording trick that multiplies your clips, and an easy way to repurpose everything across video, audio, and text.

📌 Jump In Here:

0:00 - Intro

0:57 - Episode beginning

2:06 - Being a guest for content (and networking)

10:37 - Account-based podcasting

13:29 - Reviewing how you can SAVE on podcasting

16:21 - “How do I get started?”

18:10 - Wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Many people will tell you that you can use AI for just about anything – and others will tell you to avoid it at all costs.

The truth? Somewhere in the middle.

This week, I dive into this difficult question to examine what you should and shouldn’t do when it comes to using software vs. getting help, and the exact line between saving money and having a low quality product.

📌 Jump In Here:

0:00 - Intro

0:34 - “Is it OK if I use AI?”

2:46 - Circumstances where you SHOULDN’T use AI

6:43 - The bottom line

10:59 - Episode warp-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Stop saying “repurpose”, here’s how to actually do it

Tired of vague advice?

We turn one recording into a system: short clips, 5–15 min segments, and ready-to-post text (newsletters, LinkedIn) that lower your cost per asset without lowering quality.

We cover how to repurpose what you already have, how to design future episodes for easy reuse, why curation beats “everything must be new,” and the “menu” approach that serves different attention spans.

Plus, a teaser on the biweekly podcast setup that saves cash and drives more revenue.

📌 Jump In Here:

0:00 - Introduction

0:41 - Episode beginning

1:48 - Saving money (w/o sacrificing quality)

3:07 - Repurposing (and how you do it)

5:09 - Segments and text posting

6:59 - Shorter works better anyways, curation

9:56 - “Content is a menu”

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

It's question #1 for most newcomers to podcasting:

"Can I make money off my podcast?"

This week, I'm going to show you a few ways people can earn from their podcast, how they work, the benefits, drawbacks, and most importantly: their potential to get you $

And there will be one way I include that you may have no thought of..

Want a head start? Grab our plug-and-play podcast script plus 20+ title ideas that already passed 1,000 downloads/views. Link at the top!

📌 Jump In Here:

0:00 - Introduction

0:45 - "you can't help me"

4:23 - You don't always need to launch a podcast

6:18 - Breaking some "made-up" rules

11:36 - Getting the benefit w/o full commitment

15:45 - What we see in people that already have a podcast

19:03 - 2 questions you need to ask yourself

22:16 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop