The Ryan Sullivan Show

If you own a business, you NEED to be on LinkedIn.

..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand?

Not in your nature?

Outsource it.

Don’t have the time?

Get help.

There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn.

In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team, not necessarily a person.

🔎 Navigate Here:

(0:00) - Intro

(1:42) -  My journey on LinkedIn

(2:12) - Don’t go viral

(6:39) - Don’t “do LinkedIn” by yourself

(9:20) - START with video, don’t start w/ text

(11:24) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

You’ve heard it a million times before: “everyone has a podcast”

And to a degree, it’s true.

Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now.

That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent.

This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode.

If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode.

🔎 Navigate Here:

(0:00) - Teaser

(1:01) - Episode beginning

(1:43) - Our client portal

(3:01) - “Talent vs. time” decisions, using forms

(4:33) - Distribution

(5:26) - Filling out the rest of the form

(6:47) - Using title and thumbnail variations

(9:05) - The finished product

(10:34) - Organizing your organic content

(11:39) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍

And guess what?!

LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place.

Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it.

🔎 Navigate Here:

(0:00) - Teaser

(1:22) - Intro to video

(3:12) -  How do you know if you have the feed?

(4:10) - Uploading videos to the feed

(5:09) - Do I need to just post vertical videos?

(5:44) - Where does the video live?

(6:32) - Increasing our reach

(8:48) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Dialing in your SEO is one of the strongest investments you can make in your marketing efforts.

Is the same true for your podcast?

Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic.

In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level.

📌 Jump In Here:

(0:00) - Teaser

(1:01) - Episode beginning

(2:03) - Start of presentation

(4:16) - Intro to podcast SEO

(7:04) - Podcast SEO has nothing to do with..

(8:42) - “Discoverablility”

(10:33) - “Visibility”

(13:04) - Listener engagement

(17:41) - Retention

(21:39) - Building high relevancy

(26:05) - Q/A, getting engagement

(28:03) - Q/A, canned intro vs. a trailer

(31:30) - Keep it simple

(39:03) - Analyzing podcast keywords

(41:37) - Keyword stuffing for podcasts

(47:53) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎙️ Ready to kickstart your podcast journey? Let’s chat!

→https://calendly.com/podcastprinciples/discover

We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024.

In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest strategies to the smallest details, like the CO2 levels in the room.

Trust us, it doesn’t get more in-depth than this. Let's roll.

📌 Jump In Here:

(0:00) - Teaser

(0:41) - High demand/least supply

(3:36) - Consistency

(4:15) - Entertainment value

(7:18) - Don’t romanticize your podcast

(11:07) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When you want your content to “grow up”, you may think of hiring a social media manager.

But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go.

📌 Jump In Here:

(0:00) - Social media management is DEAD

(1:31) - Delivering results vs. organization

(3:09) - Social media management is.. Managing

(5:31) - Curation and RESULTS

(7:14) - Managerial waste and marketing waste

(8:53) - You’re missing out on collaboration

(13:56) - Social media management isn’t built to last

(14:46) - Why is media management brought in?

(17:32) - VAs, marketing assistants, what does it mean?

(19:36) - How involved do you want to be?

(23:45) - Marketing has been democratized

(25:48) - “Don’t do the middle ground”

(27:27) - Are you the maestro?

(28:49) - Your competitors aren’t willing to do this

(32:15) - A strategy vs. a tactic

(34:05) - The “feel” of promoting and finding clips

(39:35) - Do founders need to suffer?

(41:31) - How good is your ‘done-for-you’ content?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the hardest things to do with video creation..

Starting!

But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust.

But maybe it doesn't have to be that way..

📌 Jump In Here:

0:00 - Teaser

0:15 - What will video do?

1:35 - Hire a professional

2:21 - Do what you KNOW how to do

2:55 - Find the format that works for you!

4:10 - Everything mixes now

4:40 - Have a certain level of quality

4:49 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.

This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.

Does it work?

That’s where strategy and planning comes in.

Tune in to see the three major areas you should be focusing in on.

📌 Jump In Here:

(0:00) - Teaser

(0:51) - Episode beginning

(1:57) - Here’s where it went south

(2:30) - The podcast wasn’t the problem..

(3:14) - Considering the commitment vs. results

(4:12) - “Signals”

(4:57) - “Consistency”

(5:30) - “Predictability” 

(6:22) - The “eventuallys” of business

(7:36) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

Shelby Clement is a Podcast Principles legend.

One of our most successful podcast launches in our history.

But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic.

Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast.

📌 Jump In Here:

(0:00) - Teaser

(0:47) - Introduction to Shelby Clement

(1:46) - The podcast experience for Shelby

(3:14) - What has really “clicked” on the promotion side?

(6:52) - “Everything is content”, importance of research

(8:49) - Brand integrity + humanizing your brand

(13:21) - Your personal brand helps for EVERY product and service

(16:38) - You can grow faster if…

(17:57) - A year in, what is your experience w/ podcasting?

(20:51) - Marketing vs. production (for founders)

(23:12) - When Shelby first started..

(26:26) - Do your research (x2), vanity metrics

(29:26) - You have to put in the work..

(30:12) - Final thoughts

(32:18) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s time. We need to change what the title “Social Media Manager” means.

Why?

Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level.

But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little?

In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes..

📌 Jump In Here:

(0:00) - The “manager revolution”

(0:48) - Identifying “what doesn’t work”

(1:38) - You need creation + curation

(3:48) - Creation

(4:21) - Curation

(5:46) - The big problem here

(7:25) - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop