Ugochi Obidiegwu, The Safety Chic, is a Social Development Strategist with a focus on creating products, programmes and policy formulation that solves Africa's pressing development issues affecting our children and youth. Her major work pillars are ensuring child safety and tackling substance abuse in our youth.

Her safety activities focus on training and creating unique safety education products like the popular "The adventures of Muna" story book series and programmes like the annual School Safety Summit in order to intentionally groom a safety conscious generation. In her work tackling substance abuse, she rolled out a programme where she equips recovered addicts with relevant digital skills in order to aid smooth reintegration to society.