In my latest episode of The Sales Call Audit Series, I talk about taking control of the SALE. This podcast is a perfect example of a call where you're not in control of the SALE. When your customers do all the probing and you are just responding for the sake of responding, know that the ball is not in your court. The key to solving a customer's problem is listening. It may seem like the best way of providing them with an answer, but if you really take your time and let me help out by asking open-ended questions then we'll find just what they need at no cost! Do you struggle with closing leads? If so then watch this video.  For more updates on the Concrete Coating Sales Call Audit Series, subscribe to our channel.

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