In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 4, you're going to hear me go through one of the close-to-perfection sales calls by one of my clients. You want to engage the lead and get them excited about what you have to offer, but you don't want to come across as pushy or sales-y. Most of the time, leads are approached in one of two ways: by being sold to or by being asked for their contact information so that someone can follow up with them later. Neither of these methods results in a sale. Watch this video to find out how you can convert a lead into a client by asking them questions, answering their answers THE RIGHT WAY, and motivating them to come to the point of booking an appointment with you, on the first call.

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