Joe Candido, sales expert and author, shares his approach to creating long-term success in B2B sales. He highlights the value of building authentic relationships with customers, moving beyond outdated sales tactics, and focusing on credibility. Joe introduces his four-stage system, Leadership Selling, beginning with the first stage, Engage, which centers on offering useful insights and establishing trust before presenting a pitch. He also explains how thought leadership and a deep understanding of the customer’s business can bridge the gap between where they are and where they want to be—ultimately driving meaningful results.